portfolio

SHUKOU Art Direction

企業PRツールのアートディレクション

Cause

Many of the products catalogs up until now have been repetitive affairs mostly consisting of a list of product images and their serial numbers, with nothing that really stands out to the reader. We thought about catalog designs which would ensure that a reader could pick one up on a whim and enjoy looking through it, while also placing importance on the contents.

Solution

Sorted client progress up to now and the products that we have handled from the beginning, reworked the products catalog images, did a redesign with the goal of placing more importance on catalog contents, and visually conveying the messages that businesses are trying to send.

Year
2014
Category
Branding
Produce
Arata Oono
Design
Arata Oono
Client
SHUKOU Lighting Inc.